STORY: "First-store economy" stimulates urban consumption in Chongqing, China
SHOOTING TIME: March 13, 2024
DATELINE: March 14, 2024
LENGTH: 00:05:55
LOCATION: CHONGQING, China
CATEGORY: ECONOMY

SHOTLIST:
1. various of scenes of Chongqing city
2. various of scenes of Chongqing World Financial Centre
2. SOUNDBITE (Chinese): GAO YU, General manager of Chongqing World Financial Centre

STORYLINE:

The first stores of many new brands have been gathering in the western part of China, boosting the consumer market.

After the Spring Festival, CURIEL, a century-old Italian fashion brand, opened its flagship store at Chongqing World Financial Centre.

The store restored the iconic Roman column structure of Italy, reproduced the city style of Milan, and perfectly integrated Western and oriental furniture.

At the same time, the first store of Italian luxury brand COLOMBO in Chongqing has also opened grandly. This user of cashmere and rare fabrics has inherited the most traditional Italian handicraft.

Chongqing Jiefangbei business circle, where Chongqing World Financial Centre is located, has 200 internationally famous brands and 55 first stores. In 2023, the total retail sales of social consumer goods in Jiefangbei business circle exceeded 100 billion yuan, taking the lead in becoming the first 100 billion-level business circle in Western China.

SOUNDBITE (Chinese): GAO YU, General manager of Chongqing World Financial Centre
"In January and February this year, we opened two national treasure-level stores from Italy in Chongqing. On the third floor is our international consumption center of the New Western Land-Sea Corridor. All the consulates general in Chongqing are located in Yuzhong District. Then we can buy goods from various countries here. We have an activity center, where we can experience the cultural activities of various countries. We will do one or two such activities every quarter to experience the cultural and artistic atmosphere of different countries. This year, we will complete an upgrade of version 3.0, introducing more national pavilions."

Xinhua News Agency correspondents reporting from Chongqing, China.
(XHTV)