STORY: Chinese electric vehicles enjoy popularity in Spain: Spanish brand manager
SHOOTING TIME: March 28, 2024
DATELINE: April 1, 2024
LENGTH: 00:01:46
LOCATION: BARCELONA, Spain
CATEGORY: ECONOMY

SHOTLIST:
1. various of the electric vehicles
2. SOUNDBITE 1 (Spanish): RAUL JARAMILLO, Brand and marketing manager for Kngloo Spain
3. SOUNDBITE 2 (Spanish): RAUL JARAMILLO, Brand and marketing manager for Kngloo Spain
4. SOUNDBITE 3 (Spanish): RAUL JARAMILLO, Brand and marketing manager for Kngloo Spain

STORYLINE:

Chinese electric vehicles are enjoying growing popularity in the European market, Raul Jaramillo, brand and marketing manager for Kngloo Spain, said in a recent interview with Xinhua.

SOUNDBITE 1 (Spanish): RAUL JARAMILLO, Brand and marketing manager for Kngloo Spain
"They have everything they need to position themselves as global leaders in the production of vehicles and so we shouldn't be surprised if in the future our European market becomes filled with Chinese brands."

Kngloo, a brand that is new to the Spanish and European markets, was launched in Spain last year. The company sells Chinese-built electric cars in Europe.

The brand already has 20 sales points in Spain and plans to expand that number to 100 by the end of the year, the company's brand manager said.

SOUNDBITE 2 (Spanish): RAUL JARAMILLO, Brand and marketing manager for Kngloo Spain
"The future for Kngloo and the other Chinese brands that are entering the European market is first of all to ensure the positioning of their brands and satisfy the needs, in terms of safety and technology, of the European public."

According to Jaramillo, in order to break into the European market, Chinese car brands need to quickly establish a wide network of distributors that "can provide the brand with high quality customer support."

SOUNDBITE 3 (Spanish): RAUL JARAMILLO, Brand and marketing manager for Kngloo Spain
"One advantage that Chinese companies have is that they don't think in terms of years but of months. They do things quickly because they have the technical, financial and organizational capacity to achieve it."

The growth in sales of Chinese-made electric cars in the European Union (EU) is set to continue as more brands from China take steps to quickly expand across the bloc.

In Spain, the number of new Chinese cars sold in the country increased from 10,000 to 37,000 last year, according to the national vehicle dealers' association, Ancove.

Xinhua News Agency correspondents reporting from Barcelona, Spain.
(XHTV)