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01:54
Eastern Chinese county exports "fitness" to global market
STORY: Eastern Chinese county exports "fitness" to global market
SHOOTING TIME: March 27, 2024
DATELINE: April 2, 2024
LENGTH: 00:01:54
LOCATION: DEZHOU, China
CATEGORY: ECONOMY/SPORTS
SHOTLIST:
1. various of commercial fitness equipment
2. SOUNDBITE 1 (English): DANIEL FEDERMAN, Gym owner from Brazil
3. various of foreigners using fitness equipment
4. SOUNDBITE 2 (English): DAVID VON HASE, Fitness equipment dealer from German
5. various of the fitness equipment dealer from German
6. various of commercial fitness equipment
7. SOUNDBITE 3 (Chinese): LIU XINLI, General manager of production base of local fitness equipment company
STORYLINE:
Ningjin County, one of major commercial fitness equipment production bases in China's Shandong, has seen more foreign businessmen flocking to find cooperation opportunities.
SOUNDBITE 1 (English): DANIEL FEDERMAN, Gym owner from Brazil
"I own two gyms in Brazil. And this is why I came to look for some suppliers in China to try to do business with them. Technology, I'm very impressed with. I think we will have a good opportunity in the future to do business together."
SOUNDBITE 2 (English): DAVID VON HASE, Fitness equipment dealer from German
"In 2014, we started a new company for fitness equipment and then we started a kind of partnership cooperation (with China). I think Ningjin is a very strong place for fitness equipment, for the production. So many strong players and I believe that the power of this place will increase a lot in the next years, because I see that the quality of the production and also the investments are going up."
In 2023, the total output value of the fitness equipment industry in Ningjin County reached approximately 10.3 billion yuan (about 1.4 billion USD), with exports accounting for 70 percent of it.
The products encompass over 400 series with more than 1,000 varieties, including aerobic, strength, and rehabilitation equipment.
SOUNDBITE 3 (Chinese): LIU XINLI, General manager of production base of local fitness equipment company
"This year, both our order volume and sales have increased by around 40 percent compared to the same period last year, primarily driven by exports.
Our products are exported to over 160 countries and regions, focusing mainly on the European and American markets, Southeast Asia, South America, and India."
Xinhua News Agency correspondents reporting from Dezhou, China.
(XHTV)
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