00:43

Innovation helps China's laser TVs stay popular overseas

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STORY: Innovation helps China's laser TVs stay popular overseas
SHOOTING TIME: March 26, 2024
DATELINE: April 2, 2024
LENGTH: 00:00:43
LOCATION: QINGDAO, China
CATEGORY: ECONOMY

SHOTLIST:
1. various of Hisense
2. SOUNDBITE (Chinese): ZHONG QIANG, General manager with Hisense Laser Display Research & Development Center

STORYLINE:   

Laser TVs made by the leading Chinese electronics manufacturer Hisense are popular in the overseas market. 

From 2020 to 2023, the overseas sales volume of Hisense's laser TVs grew at a compound annual growth rate of 101 percent.

In 2023, the sales volume of laser TVs worth 5,000 U.S. dollars each in Germany, Italy and some other European countries grew 70 percent year on year.

Hisense keeps innovating its technologies and has unveiled its rollable laser TV recently.

SOUNDBITE (Chinese): ZHONG QIANG, General manager with Hisense Laser Display Research & Development Center
"The new rollable laser TV is high-definition, eye-friendly and energy conserving, giving full play to the advantages of laser TVs. It revolutionizes users' TV watching experience."

Laser TVs show more colorful and brighter images, and are more durable and energy-efficient than traditional TVs.

At present, the company has 66 branch offices, 34 industrial bases and 25 R&D center around the world. In 2023, the company's overseas revenue hit 85.8 billion yuan (11.87 billion U.S. dollars), up 11.6 percent year on year.

Xinhua News Agency correspondents reporting from Qingdao, China.
(XHTV)

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