STORY: Chinese independent watch brands shine in Geneva's exhibition
SHOOTING TIME: April 11, 2024
DATELINE: April 15, 2024
LENGTH: 00:01:18
LOCATION: GENEVA, Switzerland
CATEGORY: SOCIETY

SHOTLIST:
1. various of the exhibition
2. SOUNDBITE (Chinese): LIN BINGQIANG, Founder of BEHRENS
3. various of the exhibition

STORYLINE:

The recently concluded Time to Watches 2024 exhibition in Geneva, Switzerland brought together 52 globally renowned independent watchmaking brands.

Chinese brands BEHRENS and ATOWAK showcased a wide array of standout products that epitomized innovation, technology, and Chinese heritage, garnering attention from attendees and industry professionals.

SOUNDBITE (Chinese): LIN BINGQIANG, Founder of BEHRENS
"In this design, we integrate the arrowhead element from the crossbow of the Qin Dynasty (221-207 B.C.), exuding a distinct Chinese aesthetic. This component bears resemblance to the plum blossom piles iconic in Chinese martial arts. In addition, its design draws inspiration from Qin Dynasty coins. Our goal is to share the enduring essence of Chinese culture with the world through our innovative watchmaking approach."

Lin emphasized that the watches feature in-house developed movements and components, achieving top-notch quality and precision in watchmaking.

The Chinese independent watch brand ATOWAK introduced over 30 watches across six series at the exhibition.

Its designs draw inspiration from a wide range of sources that combine vintage aesthetics and futuristic themes like mechanical life and space travel.

The Time to Watches exhibition debuted in 2022, quickly evolving into an important platform for independent watchmakers worldwide.

Xinhua News Agency correspondents reporting from Geneva, Switzerland.
(XHTV)