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Mountain in E China attracts outdoor lovers, young people

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STORY: Mountain in E China attracts outdoor lovers, young people
SHOOTING TIME: recent footage
DATELINE: April 15, 2024
LENGTH: 00:01:50
LOCATION: NANCHANG, China
CATEGORY: CULTURE

SHOTLIST:
1. STANDUP 1 (English): CHEN YUSHAN, Xinhua correspondent
2. SOUNDBITE (Chinese): LIU HAIFENG, Deputy General Manager of Jiangxi Wugong Mountain Tourism Development Co., Ltd.
3. STANDUP 2 (English): CHEN YUSHAN, Xinhua correspondent

STORYLINE:

STANDUP 1 (English): CHEN YUSHAN, Xinhua correspondent
"Look at this marvelous sea of clouds. The altitude here is about 1,800 meters. I'm Xinhua correspondent Chen Yushan. This is Wugong Mountain. Wugong mountain, we are coming."

Wugong mountain is in the northern part of Luoxiao Mountains on the borders of Hunan and Jiangxi provinces. In recent years, Wugong Mountain becomes a favored choice of tourists and welcomed by global outdoor lovers because of its unique natural and geographical resources.

SOUNDBITE (Chinese): LIU HAIFENG, Deputy General Manager of Jiangxi Wugong Mountain Tourism Development Co., Ltd.
"We have been continuously building our brand IP (paradise of outdoor sport), attracting a large number of young people through our outdoor IP to engage in outdoor activities at Wugong Mountain. Data from 2023 shows that out of our more than 2 million visitors, over half are college students. This shows that Wugong Mountain is a mountain of youth and is greatly loved by a large number of university students."

STANDUP 2 (English): CHEN YUSHAN, Xinhua correspondent
"As outdoor sports gradually evolve into a lifestyle of Chinese people, especially the younger generation, the industry is poised for further growth in the years to come. Departments including the National Development and Reform Commission and the General Administration of Sport of China issued an action plan outlining measures for promoting the facilities and enhancing services for outdoor sports from 2023 to 2025. According to the action plan, the industry's value is targeted to hit 422.5 billion U.S. dollars by 2025."

Xinhua News Agency correspondents reporting from Nanchang, China.
(XHTV)

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