STORY: Chinese companies "are more and more innovative," says Hannover Messe organizer
SHOOTING TIME: April 13, 2024
DATELINE: April 28, 2024
LENGTH: 00:02:10
LOCATION: HANNOVER, Germany
CATEGORY: ECONOMY

SHOTLIST:
1. various of the Hannover Messe
2. SOUNDBITE 1 (English): JOCHEN KOECKLER, Chairman of Managing Board of Deutsche Messe AG
3. SOUNDBITE 2 (English): JOCHEN KOECKLER, Chairman of Managing Board of Deutsche Messe AG
4. various of the Hannover Messe
5. SOUNDBITE 3 (English): JOCHEN KOECKLER, Chairman of Managing Board of Deutsche Messe AG
6. various of the Hannover Messe
7. SOUNDBITE 4 (English): JOCHEN KOECKLER, Chairman of Managing Board of Deutsche Messe AG

STORYLINE:

Chinese companies "are more and more innovative," the organizer of this year's Hannover Messe told Xinhua, expressing his hope of expanding trade with China in the future.

In an exclusive interview with Xinhua during the leading annual industrial trade fair in Germany, Jochen Koeckler, chairman of the Managing Board of the organizer Deutsche Messe AG, said he was "very happy to have many exhibitors from China."

SOUNDBITE 1 (English): JOCHEN KOECKLER, Chairman of Managing Board of Deutsche Messe AG
"We are very happy to have many exhibitors from China. They (Chinese exhibitors) are more and more innovative. And this is a place to show innovations, to discuss about innovation."

Established in 1947, the Hannover Messe this year runs from Monday to Friday, with Chinese exhibitors accounting for 30 percent of almost 4,000 exhibitors from around 60 countries and regions, second only to Germany.

This year's theme -- "Energizing A Sustainable Industry" -- just reflects the proactive role of Chinese companies in the global innovation arena, according to Koeckler.

SOUNDBITE 2 (English): JOCHEN KOECKLER, Chairman of Managing Board of Deutsche Messe AG
"20 years ago, you have to go on a trade show to show a product to find a buyer. That happens today via Internet, a catalog can be shown in the Internet. But you have to have more the necessity that the buyer and the visitor has a problem, and you need the exhibitor to solve the problem. Therefore, the Chinese exhibitors, like all exhibitors, are more and more in solution-orientated topics for the automation."

As an advocate for the transition towards fully renewable energy production, Koeckler noted China's strides in green transformation.

SOUNDBITE 3 (English): JOCHEN KOECKLER, Chairman of Managing Board of Deutsche Messe AG
"I was really impressed that you have a clear plan to reduce CO2 emission.  You have renewable energy and I saw in Shanghai all these fully electric vehicles, then I have the impression that you are there on a good way."

For eight consecutive years, China has been Germany's largest trading partner, with two-way trade soaring to over 200 billion euros (214 billion U.S. dollars) in 2023.

SOUNDBITE 4 (English): JOCHEN KOECKLER, Chairman of Managing Board of Deutsche Messe AG
"For us, China is a very important partner doing business together. And you are a huge economy with a good development looking on prosperity. From our point of view, we would love it that the Chinese participation would enlarge in the size of the booths and then that we have this global marketplace for supply and demand."

Xinhua News Agency correspondents reporting from Hannover, Germany.
(XHTV)