STORY: Hungarian works to foster cultural understanding in China
SHOOTING TIME: April 23, 2024
DATELINE: May 2, 2024
LENGTH: 00:02:10
LOCATION: SHANGHAI, China
CATEGORY: SOCIETY/CULTURE

SHOTLIST:
1. various of people interacting with the "magic wall"
2. SOUNDBITE 1 (English): STEVEN BACK, Representative of the Hungarian National Museum in China and the CEO of Back & Rosta
3. various of Steven Back working
4. SOUNDBITE 2 (English): STEVEN BACK, Representative of the Hungarian National Museum in China and the CEO of Back & Rosta

STORYLINE:

At the Shanghai Museum, a "magic wall" has attracted many audiences. With just a gentle touch on the screen, the details, stories, and translations of Chinese cultural relics in different languages have been displayed. 

The developer of this "magic wall" is Steven Back, a Hungarian who has launched "Magic Wall" technology with his team since 2014. 

SOUNDBITE 1 (English): STEVEN BACK, Representative of the Hungarian National Museum in China and the CEO of Back & Rosta
"The wall is a giant, interactive wall, where visitors can see all the collection of the museum, the exhibitions. They can find their way inside the museum. They can listen or read about the newest exhibitions. So we have people to engage more closely with the museum content to let them examine these ancient relics more closely and also to have a better impression after their visit in the museum."

Back & Rosta is a company specializing in cultural digitization and intelligent museum solutions. 

Back, the company's CEO, has dedicated to narrowing the gap between the past and the present, and fostering understanding between China and Hungary.

SOUNDBITE 2 (English): STEVEN BACK, Representative of the Hungarian National Museum in China and the CEO of Back & Rosta
"I have been living in China for 19 years. When I came to China, I discovered a very rich, historical and cultural tradition, which is something that is really worth letting more and more people learn about, know the details. We have successful projects and hope to promote more projects between Europe and China. And in recent years we have started taking Chinese exhibitions to Hungary as well. Hungarians in general, are very interested in Chinese culture, so it is very, very much worth taking beautiful exhibitions to Hungary and have more cultural programs. Let people in Hungary know more about China. From a historical point of view, China and Hungary also have a very longstanding relationship. Chinese people are also very open-minded and very interested in Western culture."

Xinhua News Agency correspondents reporting from Shanghai, China.
(XHTV)