STORY: We are super committed to our business in China: LEGO Group CMO
SHOOTING TIME: June 5, 2024
DATELINE: June 6, 2024
LENGTH: 00:01:06
LOCATION: SHANGHAI, China
CATEGORY: ECONOMY

SHOTLIST:
1. various of Lego products in shops in China
2. SOUNDBITE 1 (English): JULIA GOLDIN, Chief Product and Marketing Officer of LEGO Group
3. SOUNDBITE 2 (English): JULIA GOLDIN, Chief Product and Marketing Officer of LEGO Group
4. various of Lego products trailer

STORYLINE:

"We are super committed to our business in China," said Julia Goldin, Chief Product and Marketing Officer of the LEGO Group, in a recent interview with Xinhua.

SOUNDBITE 1 (English): JULIA GOLDIN, Chief Product and Marketing Officer of LEGO Group
"We are super committed to our business in China because we see so much potential here. What we have seen over the years of investing in China is that there's so much relevance and joy that our brand can bring to consumers in China."

Goldin said that China is a very important market for LEGO. She said that the company is further cultivating the Chinese market by gradually integrating Chinese cultural elements into its products.

SOUNDBITE 2 (English): JULIA GOLDIN, Chief Product and Marketing Officer of LEGO Group
"It's very important for us that we build relevant and engaging connections with consumers. We also want to make sure that we give a nod to the relevance and depth of Chinese culture. When it comes to Monkie Kid, our number one priority is to make sure that it appeals in China. We also have Chinese designers and content developers who really understand the cultural aspects, what we're trying to tap into. We want to make sure that it really resonates here."

Xinhua News Agency correspondents reporting from Shanghai, China.
(XHTV)