STORY: Chinese art toy player takes Thailand by storm
SHOOTING TIME: July 5, 2024
DATELINE: July 11, 2024
LENGTH: 00:01:04
LOCATION: Bangkok
CATEGORY: SOCIETY/ECONOMY

SHOTLIST:
1. various of the new store
2. SOUNDBITE 1 (Thai): NOK, Thai fan of Pop Mart
3. SOUNDBITE 2 (Chinese): JUSTIN MOON, President of Pop Mart International

STORYLINE:

Chinese toy company Pop Mart opened its sixth offline store in Bangkok and achieved sales exceeding 10 million yuan (about 1,375,743 U.S. dollars) on its opening day recently.
   
Setting a new single-day sales record for overseas stores, the art toy company renowned for its blind box collectibles is taking Thailand by storm.

SOUNDBITE 1 (Thai): NOK, Thai fan of Pop Mart
"Many fans started queuing at 11 p.m. last night in order to get into the store this morning. I am very happy that Pop Mart is opening a new store, and I hope it will open in other cities, especially in neighboring provinces, because people from other provinces are also eager to experience the store."

Merging art with playful, engaging characters has made the company a key player in the toy industry. By the end of 2023, Pop Mart had opened more than 450 stores and 2,300 Robo Shops in over 30 countries and regions.
   
Since entering Thailand last September, the company's unique blind box marketing has been sweeping Southeast Asia's second-largest economy.

SOUNDBITE 2 (Chinese): JUSTIN MOON, President of Pop Mart International
"More than 40% of Thailand's population are young people. A mature culture of designer toys has been formed here."

Xinhua News Agency correspondents reporting from Bangkok.
(XHTV)