Bungee jumping for the fainthearted has become a popular tourist attraction in which the person is lowered gently to the ground rather than falling with the giant bouncy elastic usually used.

The staff at Anji County, in eastern Zhejiang, China, said they had been flooded with requests since they introduced a 'cowardly version' of bungee jumping, which quickly spread online and drew considerable interest.

Traditional bungee jumping involves jumping from high altitudes and experiencing a rapid free fall, which can be too intense for some individuals.

The 'coward's version' offers a modified experience by lowering the height, adjusting the rope's elasticity, and controlling the descent speed.

This allows participants to enjoy the sensation of free fall while maintaining a sense of safety and calm. Staff explained that during the jump, participants are smoothly lowered by a safety rope without bouncing, making the experience less daunting.

Staff said the aim of this new project is to cater to those who are intrigued by bungee jumping but deterred by fear at the thought of plunging toward the ground at enormous speed attached just to a rubber rope.

Since its introduction, the scenic spot has seen a significant increase in visitors eager to try the gentler form of bungee jumping.

The attraction managers said the new option balances excitement with security, appealing to a broader audience and ensuring that everyone can enjoy the thrill, as demonstrated in one video from July 10.