Berlin, Germany - July 18, 2024

"Adidas flagship store on Tauentzienstrasse in Berlin, Germany, on July 18, 2024. Adidas is facing significant backlash following its announcement that supermodel Bella Hadid will be the face of its new marketing campaign for the SL 72 sneaker, originally designed for the 1972 Munich Olympics. The campaign has sparked widespread criticism due to Hadid's outspoken pro-Palestinian views and accusations of sharing antisemitic content on social media. The controversy centers around the historical context of the 1972 Munich Olympics, where Palestinian terrorists murdered 11 Israeli athletes. Critics argue that choosing Hadid for this campaign is particularly insensitive, given the tragic events associated with the Munich Games. The American NGO StopAntisemitism has been vocal in its condemnation, describing the decision as "disgraceful." They accuse Hadid of propagating Hamas-related content and consider her an inappropriate representative for a product linked to such a painful episode in Jewish history. The backlash on social media has been intense, with many users calling for a boycott of Adidas products.� (Video by Michael Kuenne/PRESSCOV/SIPA USA)"