Paris, France - July 16, 2024

China Media Group (CMG)'s broadcasting of the Paris 2024 Olympic Games powered by advanced technologies including artificial intelligence (AI) and 8K ultra-high definition is bringing an immersive audiovisual experience to audiences around the world.

CMG has adopted a comprehensive approach of '4K Ultra HD + 3D Sound' in producing the 2024 Paris Olympics opening and closing ceremonies, ensuring every subtle sound and captivating detail is vividly captured.

As the international mainstream media with the most contracts for broadcasting the Paris Olympics, CMG has undertaken the production of international public signals for table tennis, badminton, rock climbing, and gymnastics, achieving full 4K ultra-high-definition broadcasting overseas for the first time.

CMG has also introduced 8K international public signal production for the Summer Olympics closing ceremony and athletics events, presenting vibrant colors and lifelike visuals that transport viewers into the heart of the competition.

The 10 major technological innovations in CMG's Paris Olympics broadcasts, including 4K/8K ultra-high-definition broadcast vans, were all independently developed.

During the broadcast of sports like basketball, beach volleyball, tennis, judo, and breakdancing at the Paris Olympics, global audiences will see special effects akin to "bullet time" in sci-fi movies for the first time from CMG broadcast, with AI-enhanced multi-angle slow-motion replays enabling them to witness athletes' movements frozen in time from various perspectives.

"The camera equipment placed in the Olympic venues allow us to capture high-definition content. The footage you see here is a 'bullet time' effect we created during a 2024 Olympic Qualifier Series event. As the athlete slides through this area, we can quickly select the frame that captures the highlight moment. At this point, the raw footage from 18 cameras capturing the same frame is uploaded to the cloud for 3D modeling and rendering, ultimately producing this smooth, large-rotation 'bullet time' effect," explained Fan Liang, industry solution architect at Alibaba Cloud.

Alibaba Cloud's cloud computing infrastructure is also powering the OBS Cloud, which for the first time has replaced satellites as the main method for broadcasting the Olympics worldwide, reducing costs and increasing distribution speeds.

This year, a total of 11,000 hours of competitive live-feeds will be distributed via OBS Cloud to over 200 countries around the world.

Behind China's technological presence at the Paris Olympics lies the advancement of 5G, big data, cloud services, AI, and other technologies driving the rapid development of the global digital economy and digital service trade.

From 2013 to 2022, the proportion of digital service trade balance in China's total service trade rose from 34.4 percent to 40.4 percent. Particularly, the competitive advantage in areas like e-commerce has become apparent, with China's share of global digital service exports increasing from 3.4 percent in 2013 to 5.1 percent in 2022.

"The vast domestic market has nurtured our large-scale digital platforms, enabling them to radiate globally. We are competitive in the new digital technology race, especially with the continuous efforts of the state in promoting service trade policies in recent years. This includes the establishment of service outsourcing demonstration cities, service trade innovation pilot zones, and digital service export bases. These open platforms have played a pioneering role," said Wang Xiaohong, a researcher at the China Center for International Economic Exchanges.

SHOTLIST:
Paris, France - Recent
1. Olympic rings;
2. Various of China Media Group (CMG)'s ultra-high-definition live broadcast vans;

Paris, France - July 16, 2024
3. Various of CMG workspace interior, facilities, staff members working;

Shanghai, east China - Recent
4. SOUNDBITE (Chinese) Fan Liang, industry solution architect, Alibaba Cloud (ending with shots 5-6):
"The camera equipment placed in the Olympic venues allow us to capture high-definition content. The footage you see here is a 'bullet time' effect we created during a 2024 Olympic Qualifier Series event. As the athlete slides through this area, we can quickly select the frame that captures the highlight moment. At this point, the raw footage from 18 cameras capturing the same frame is uploaded to the cloud for 3D modeling and rendering, ultimately producing this smooth, large-rotation 'bullet time' effect.";

FILE: Shanghai, east China - May 16-19, 2024
5. Various of Fan introducing AI-enhanced multi-angle slow-motion replays enabling viewers to witness athletes' movements frozen in time;
6. Various of Fan and his colleagues working to show "bullet time" effect;

Paris, France - Recent
7. Screen with sign reading "Paris 2024 on the Cloud";
8. Various of visitors watching, trying cloud computing infrastructure;

Beijing, China - Recent
9. SOUNDBITE (Chinese) Wang Xiaohong, researcher, China Center for International Economic Exchanges (ending with shots 10-14):
"The vast domestic market has nurtured our large-scale digital platforms, enabling them to radiate globally. We are competitive in the new digital technology race, especially with the continuous efforts of the state in promoting service trade policies in recent years. This includes the establishment of service outsourcing demonstration cities, service trade innovation pilot zones, and digital service export bases. These open platforms have played a pioneering role.";
10. Visitors at exhibition hall on Beijing Central Axis;
11. Digital screen showing Beijing Central Axis;
12. Researchers working;

FILE: China - Exact Date and Location Unknown
13. Aerial shots of port scenes, cityscape.

[Restrictions: No access Chinese mainland]