Paris, France - July 27, 2024

Storyline:
The ongoing Paris 2024 Olympics have transformed the city into a bustling hub of activity, igniting a substantial surge in consumer spending and laying a firm foundation for future tourism.

The Paris Convention and Visitors Bureau estimates that during the ongoing Paris Olympics and upcoming Paralympic Games, the city will host around 15.3 million tourists. Of these, 11.3 million are visiting specifically for the Olympic Games, and 86.7 percent are local tourists.

Families from around France have put off their typical seasonal travel plans to visit the capital city in a show of national pride.

According to the Chinese tour-planning app Feizhu, the booking volume of air tickets from China to France increased by approximately double in the week before and after the opening ceremony of the Olympic Games compared to last year. Another Chinese tour planning app, Tongcheng, reported that hotel bookings in downtown Paris have increased more than fourfold year on year.

During the years leading up to the Olympic Games, Paris has implemented numerous measures to enhance the travel experience. Upgrades in both infrastructure and services related to cultural tourism consumption are expected to pave the way for future growth.

Shotlist:
Paris, France - July 27, 2024:
1. Various of visitors;
Paris, France - Recent:
2. SOUNDBITE (English) Tourist (name not given):
"During summer we prefer to go in the south or on the beach, but the priority is the Olympic Games for this year."
3. Various of tourists at restaurant;
4. SOUNDBITE (English) Tourist (name not given)(ending with shot 5):
"We come from the south of France, just for the week, because we love sports."
5. Various of pedestrian;
6. SOUNDBITE (English) Corinne Menegaux, director, Paris Convention and Visitors Bureau (partially overlaid with shots 7-8):
"The main difference is probably in terms of consumption. People who are more going to competitions and stadiums, probably less in museums or cultural activities, and probably more people in small restaurants or food and beverage, but mostly residents. So coming for the competition and then going back. So not so much in the hotels."
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Paris, France - July 27, 2024:
7. Olympic rings on building;
Paris, France - Recent:
8. Eiffel Tower, Olympics rings;
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Paris, France - Recent:
9. Triumphal arch;
10. Bus running;
11. SOUNDBITE (English) Corinne Menegaux, director, Paris Convention and Visitors Bureau (partially overlaid with shot 12):
"The Olympics are not leverage for tourism at the period of the Olympics, it's a huge leverage for after the Olympics. We created a hospitality manifesto signed by all professionals of tourism in Paris and showing our commitments to better welcome the world during these Olympics but it will be a legacy for the Olympics afterwards."
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Paris, France - Recent:
12. Various of Paris 2024 logo, fences outside Stadium of France;
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Paris, France - July 27, 2024:
13. Olympic rings on Eiffel Tower;
14. Logo showing "Paris 2024", Olympic rings.

[Restrictions : No access Chinese mainland]