An Irish tourist plunged to his death from a luxury hotel in Pattaya, Thailand.

Ultan Michael Browne, 67, allegedly fell from the 31st floor of the Grande Centre Point Pattaya Hotel in the early hours of Monday morning, August 19.

Police Captain Chanan Kesornbua said police received a report at 5:06 am. They arrived at the scene, where hotel security guards had cordoned off the area using iron sheets.

The guest reportedly struck the edge of a window before landing on the ground, with his body 'crushed and scattered all over the floor'.

Police Captain Chanan said: 'We have taken photos of the scene as evidence. As for the cause of the fall, we still have to determine if it was an accident or not. We will be checking the CCTV footage.'

The tourist's body was taken to the Bang Lamung Hospital to be handed over to his family.

Just five days earlier, a German man survived a plunge from the third-floor balcony of a hotel, also in Pattaya.

Manuel Marc Norbert, 21, reportedly fell from the third-storey balcony, then fell through an awning of a high-end hotel along Pattaya Sai Song Road early morning on August 14.

He was found alive and was rushed to a hospital for severe injuries.

Former fishing village Pattaya became popular with American troops on 'rest and relaxation' breaks in the 1960s when the U.S. military had bases in Thailand. In the ensuing years, the coastal resort spawned into a semi-barbarous sex-tourism hellscape.

Embarrassed officials have made progress in gentrifying the region with family tourism projects but a ravenous nightlife industry and corrupt police have hampered their efforts, with undesirables from all nations still attracted to the seedy city.