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01:31
China's coffee boom: next big opportunity for global brands
STORY: China's coffee boom: next big opportunity for global brands
SHOOTING TIME: FILE
DATELINE: Aug. 21, 2024
LENGTH: 00:01:31
LOCATION: Beijing
CATEGORY: MARKET
SHOTLIST:
1. various of producing coffee
2. various of people in China drinking coffee
3. SOUNDBITE 1 (Portuguese): ARTHUR MOSCOFIAN, Founder of Santa Monica coffee brand, Brazil
4. SOUNDBITE 2 (English): EMILIO, Mexican coffee merchant
5. SOUNDBITE 3 (English): NGUYEN MINH THANG, Vietnamese coffee company
STORYLINE:
China has now emerged as East Asia's fastest-growing market for coffee consumption, carving out a unique position in the global coffee landscape.
The World Coffee Portal reported that China surpassed the United States last year, becoming the country with the most coffee outlets.
Chinese consumers are looking for high-quality coffee with special offerings. They consider "coffee origin" to be an important factor when purchasing freshly brewed coffee. Many are willing to pay premium prices for premium coffee.
International suppliers have noticed the trend in China's coffee market.
SOUNDBITE 1 (Portuguese): ARTHUR MOSCOFIAN, Founder of Santa Monica coffee brand, Brazil
"Chinese market welcomes high-quality products. More and more Chinese people are starting to enjoy drinking coffee. We need to seize the opportunity. The sales of Santa Monica coffee in China were up 15% last year. This is very significant for us."
For coffee companies in China or those looking to enter the Chinese market, the competition on how to make the best coffee that caters to the tastes of Chinese customers is very fierce.
SOUNDBITE 2 (English): EMILIO, Mexican coffee merchant
"The Chinese market is amazing. We really want to learn about what happened here, what happened, what did they consume, what is the taste, the flavors."
SOUNDBITE 3 (English): NGUYEN MINH THANG, Vietnamese coffee company
"I have confidence in the Chinese coffee market and hopefully we can make a good impact in the Chinese market also."
The growing popularity of coffee culture across China and its vast market potential for the beans presents a significant opportunity for brands from around the world.
Xinhua News Agency correspondents reporting from Beijing.
(XHTV)
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