Sao Paulo, Brazil - Recent

Brazil is looking into tap into the vast potential of its growing tourism market as it looks to welcome as many as ten million annual visitors by 2027, according to the country's Minister of Tourism.

The tourism industry in Brazil is experiencing a surge, with foreign visitors spending record amounts in the first half of the year, according to official data.

Most visitors come to Sao Paulo, the largest Brazilian city for business. But for those who find some time for leisure, the city's historic Municipal Market is a favorite destination to sample some Brazilian flavors and pick up some local products.

Celso Sabino, Brazil's Tourism Minister, highlighted the promising visitor figures and discussed future prospects for the country's tourism sector in an interview with the China Global Television Network (CGTN) .

Shotlist:
Sao Paulo, Brazil - Recent:
1. Various of Municipal Market, flag;
2. Various of tourists, residents in market, vendors;
3. SOUNDBITE (Portuguese, dubbed in English) Paulo Jose dos Santos, fruit seller (partially overlaid with shot 4):
"You see more foreigners here buying than Brazilians. There are more foreigners visiting the Municipal Market of Sao Paulo. When they buy, they spend a lot. A customer who comes here usually spends between 100 and 200 dollars just on fruits.";
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4. Various of shoppers in market, stalls;
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5. SOUNDBITE (English) Paul Dejonge, Canadian tourist (ending with shot 6):
"Today is the last day, so we thought we'd do a little tour of Sao Paulo and see what life in Sao Paulo is all about. I will come back, probably do a week, 10 days, and then maybe do two or three different areas.";
6. Various of shoppers at fruit store;
7. Various of diners at restaurant in market;
8. SOUNDBITE (Portuguese, dubbed in English) Celso Sabino, Brazil's Minister of Tourism (partially overlaid with shots 9-10):
"Brazil has been receiving an average of six million tourists per year. And our potential is enormous, although still untapped. We aim to reach 10 million tourists per year by 2027.";
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FILE: Brasilia, Brazil - Date Unknown
9. Brazilian national flag;
Sao Paulo, Brazil - Recent
10. Interview in progress;
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11. Various of diners;
12. SOUNDBITE (Portuguese, dubbed in English) Celso Sabino, Brazil's Minister of Tourism (partially overlaid with shots 13-16):
"We have a joint tourism promotion agency that registers and licenses travel agencies to sell [to] Brazilian tourists in China and Chinese tourists in Brazil, sanctioned by both governments. We currently have flights with just one stopover, allowing Chinese tourists to reach Brazil and Brazilians to reach China. Just as Brazilians are curious and increasingly visiting China and its various cities, we believe the Chinese are also eager to discover this new world that is Brazil. I have no doubt that the Chinese visitors will not regret experiencing our cuisine and immersing themselves in our culture.";
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13. Interview in progress;
FILE: Sao Paulo, Brazil - 2024
14. Various of tourists at check-in counters of Air China, departures gate;
15. Air China flight taking off;
Sao Paulo, Brazil - Recent
16. Interview in progress;
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FILE: Brasilia, Brazil - April 3, 2024
17. Planalto Palace (presidential palace of Brazil);
FILE: Sao Paulo, Brazil - Nov 15, 2023
18. Various of buildings, traffic.

[Restricrion - No access Chinese mainland]