Berlin, Germany - September 05, 2024

"On September 5, 2024, tech companies from around the world gathered at Messe Berlin for ShowStoppers, a press event kicking off the annual IFA (Internationale Funkausstellung) trade show, one of the world’s largest consumer electronics exhibitions. The event provided an exclusive opportunity for global leaders and startups to showcase cutting-edge technologies in a room with hundreds of journalists. The Exhibitors ranged from major international brands to emerging startups, all vying to secure media attention and coverage ahead of IFA 2024, which officially begins tomorrow. During the three-hour event, participants had the chance to deliver product pitches, network with influencers, and foster new business opportunities. IFA 2024, scheduled from September 6 to September 10 at Messe Berlin, will bring together over 1,800 exhibitors and more than 180,000 visitors, making it the largest consumer electronics show in the world. Known for driving innovation in sectors such as robotics, mobility, gaming, and home appliances, IFA showcases the latest trends and breakthroughs in consumer electronics.Transcript Dave Leon, Partner Business Development at ShowStoppers:"We've been doing this now for seventeen years. Our goal here is to create opportunities for small to medium companies, including startups, to meet journalists, here at the south end of the fairgrounds. We know from history that there are large, big companies here at IFA, that have large press teams— for example, Qualcomm or Samsung— but how are the small companies going to meet the journalists, create more brand awareness? We do it here at ShowStoppers, for three hours. This room is filled with journalists from over 80 countries, meeting more than 75 companies tonight. We do this all over the world. Our next event is in Las Vegas, at CES. From there, we move on to Mobile World Congress. We do events in the Middle East, as well as in Asia. This is what we’ve been doing for more than 25 years, and we look forward to continuing at other events all over the world."