Occurred on June 16, 2024 / Strath Creek, Victoria, Australia

Info from Licensor: "Embodying the “can do” attitude of farmers everywhere, this smalltime Australian cattleman embraces the ethic of “no tractor, no problem” to feed his cows over winter." The terrain in the Valley of A Thousand Hills, one hour north of Melbourne, Australia is prohibitively steep. It makes for stunning views, but challenging land management. Any attempt to get hay into a ring feeder on these hills is bound to result in a bale at the bottom of a ravine. But the herd needs extra fodder when there’s little grass growing. What to do? Using the trusty Aussie ute (Toyota Hilux truck), this farmer gets the job done, in spectacular fashion.

Step 1: Load the bale correctly so it unfurls in the right direction.
Step 2: Reverse, fast as you dare, towards the edge of the escarpment.
Step 3: Hit the brakes!
Step 4: Dinner is served.

The Angus-cross beef cattle know the drill. This “yellow carpet” technique actually aligns with regenerative farming principles. It helps to spread grass seed and build soil as the leftover organic material combines with cow manure to decompose on the slope. As the Aussies say: She’ll be right, mate!"