Berlin, Germany - September 07, 2024

Storyline:
The IFA Berlin 2024, the world's leading trade show for consumer electronics and home appliances, kicked off on Friday in the German capital, featuring energy conservation and artificial intelligence (AI) empowerment.

The five-day trade show has brought together over 1,800 global exhibitors, 125 keynote speakers and more than 182,000 visitors from 139 countries, according to the organizer.

This year's event marks the 100th anniversary of the IFA, with global tech giants showcasing their cutting-edge innovations such as AI, robotics, and even a flying car.

Chinese tech giants will continue to bring their latest technologies and products to this year's trade show.

Over 400 Chinese exhibitors are attending the event, and the exhibitors such as Haier, Hisense and TCL have secured some of the largest exhibit spaces, offering a wide array of innovative products, according to the official IFA website.

According to the organizer, AI and sustainability are the major themes of IFA 2024. During the event, exhibitors from the home appliance industry are displaying their latest energy-saving devices, including energy-saving refrigerators, low-energy washing machines and smart energy storage equipment.

Shotlist:
Berlin, Germany - Sept 6-7, 2024:
1. Various of exterior of IFA Berlin 2024 venue, sign reading "IFA", visitors;
2. Venue interior, exhibits, visitors;
3. Various of exhibits; visitors experiencing new products;
4. Energy-saving refrigerator;
5. SOUNDBITE (English) Maria Mack, exhibitor (ending with shot 6):
"Just the very first fridge-freezer on the market which achieves the highest energy efficiency rating in [class] A that has been unmet in the industry so far and we introduce this appliance at this year's IFA."
6. Energy-saving refrigerator;
7. Energy-saving washing machine;
8. SOUNDBITE (English) Natalia Sellibara (starting with shot 7):
"It's very important for us that energy consumption, so for this machine, we can save 60 percent of energy."
9. Various of energy-saving equipment;
10. SOUNDBITE (English) Nico Sorge, exhibitor (ending with shot 11):
"We can use these dynamic price changes on the electricity market with this system. Charge the batteries when there is the electricity price very low and then use the stored energy in the house later when the energy is very expensive."
11. Various of energy-saving equipment;
12. Various of exhibits, visitors.

[Restrictions : No access Chinese mainland]