STORY: German appliance maker Miele committed to further growth in China
SHOOTING TIME: Recent footage
DATELINE: Sept. 10, 2024
LENGTH: 00:01:11
LOCATION: Berlin
CATEGORY: ECONOMY

SHOTLIST:
1. various of products of the German appliance maker
2. SOUNDBITE 1 (English): AXEL KNIEHL, Executive Director of Marketing and Sales of Miele
3. SOUNDBITE 2 (English): AXEL KNIEHL, Executive Director of Marketing and Sales of Miele
4. various of street views in China

STORYLINE:

Axel Kniehl, Executive Director of Marketing and Sales of German domestic appliances manufacturer Miele, expressed his satisfaction with the company's performance in the Chinese market. 

In an exclusive interview with Xinhua, Kniehl reaffirmed his company's commitment to further growth in the country.

SOUNDBITE 1 (English): AXEL KNIEHL, Executive Director of Marketing and Sales of Miele
"We're very, very happy with our performance in the Chinese market, but especially, I think, and that's the most important element, we're very glad about the feedback we receive from the consumers in China. Because that's the ultimate goal, right? It's not just selling, but it's also understanding that we have thousands and millions of happy consumers that are giving us very positive feedback on our appliances."

SOUNDBITE 2 (English): AXEL KNIEHL, Executive Director of Marketing and Sales of Miele
"We are learning more and more how to do Chinese cuisine, and the same way it's happening the other way around. And that provides, that opens new spaces for us to grow. A very specific example would also be dishwashers, where until three, four years ago, it wasn't even a topic at all. And now, more and more consumers do understand what's the big benefit of having a dishwasher, instead of just a sterilizer. And so, there are enormous opportunities." 
Xinhua News Agency correspondents reporting from Berlin.
(XHTV)