Berlin, Germany - Recent

Global brands showcase their products featuring cutting-edge technologies at IFA Berlin 2024, the world's leading trade show for consumer electronics and home appliances, with the role of artificial intelligence (AI) and green technology under the spotlight in driving sustainable development.

Some tech firms have developed products featuring smart management system powered by AI, which allow these products to automatically adjust energy consumption during operation, enabling them to make the most of the energy resources.

A washing machine equipped with AI program is a typical exhibit at the ongoing IFA.

The IFA 2024 not only showcases how the advanced technologies are applied in different scenarios but also demonstrates how AI dominates the future global electronic consumption market as the technology continues to amaze consumers.

An energy-efficient washing machine verified by VDE, one of the largest technology organizations in Europe, attracts a visitor from Italy.

As a barometer of technological innovation in the consumer electronics industry, this year's IFA, which is scheduled to conclude on Tuesday, has attracted more than 1,800 companies from around the world and notably Chinese firms, which have a strong presence and showcase a wide range of products that blend AI, sustainability, and premium quality.

Shotlist:
Berlin, Germany - Recent:
1. Various of exterior of IFA Berlin 2024 venue, sign reading "IFA", visitors;
2. Various of venue interior, exhibits, visitors;
3. Various of washing machines, visitors;
4. Various of people touching screen on washing machine;
5. SOUNDBITE (English) Dr. Axel Kniehl, exhibitor:
"One of the biggest innovations we are showing this time at the fair is a first-world washing machine. A washing machine that does not use at all any more ribs that you find inside, so it's a ribless washing machine. And also here we use AI for our [smart] programming which basically allows us to save enormously on time or energy when you do the washing.";
6. Visitors standing in front of screen;
7. Various of people scrolling through cell phones;
8. SOUNDBITE (English) visitor, (name not given) (ending with shots 9-11):
"I'm really impressed by this washing machine because it's a A minus 60 percent energy class VDE-tested. Moreover, it's with a smart AI. And it detects the fabrics. It detects the type of cycle that I need, the water and the detergent.";
9. Sign reading "VDE";
10. Various of people touching cell phone screen;
11. Energy-saving washing machine equipped with AI;
12. Visitors, exhibitors;
13. Man taking photos;
14. Man looking at, touching washing machine.

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