STORY: Chinese brands shine at consumer electronics exhibition in Berlin
SHOOTING TIME: Sept. 10, 2024
DATELINE: Sept. 12, 2024
LENGTH: 00:01:41
LOCATION: Berlin
CATEGORY: TECHNOLOGY/ECONOMY

SHOTLIST:
1. various of the exhibition
2. STANDUP (English): CHU YI, Xinhua correspondent
3. SOUNDBITE 1 (English): NEIL TUNSTALL, Haier Europe CEO
4. SOUNDBITE 2 (Chinese): TONG BO, Senior executive of Midea's global business division
5. SOUNDBITE 3 (English): RUDOLF KLOETSCHER, Member of Management Board of Germany's BSH Home Appliances Group
6. various of the exhibition

STORYLINE:

STANDUP (English): CHU YI, Xinhua correspondent
"IFA Berlin 2024, Europe's largest trade show for consumer electronics and home appliances, concluded here on Tuesday. As a barometer of technological innovation in the consumer electronics industry, this year's IFA has attracted more than 1,800 companies from around the world. Notably, Chinese firms such as Haier, Hisense, TCL, and Honor have a strong presence and showcase a wide range of products that blend artificial intelligence, sustainability, and premium quality."

SOUNDBITE 1 (English): NEIL TUNSTALL, Haier Europe CEO
"And Haier has accelerated the innovation in Europe. The amount of new things, new ideas that we can bring to European consumers, since we have been part of the Chinese Haier company, has accelerated a lot. And today we have lots of innovation, much more than we had before we were part of the Haier Group. I think this is very good (not only) for our company, but (also) very good for European consumers." 
SOUNDBITE 2 (Chinese): TONG BO, Senior executive of Midea's global business division
"In the past, we mainly served overseas consumers through OEM (original equipment manufacturing). Now, we're shifting towards OPM (original product manufacturing), providing consumers with products under our own brands."

SOUNDBITE 3 (English): RUDOLF KLOETSCHER, Member of Management Board of Germany's BSH Home Appliances Group
"And as more competition is coming in, as more it shows how attractive it is. And last but not least, with more competition, more and more intelligent ideas and solutions coming out, that brings all of us to a different level. Because we learn from each other. That's the case."

Xinhua News Agency correspondents reporting from Berlin.
(XHTV)