Berlin, Germany - September 20, 2024

Dozens of eager consumers lined up outside the Apple Store on Kurfuerstendamm in Berlin early Friday morning, September 20, 2024, awaiting the release of Apple's highly anticipated new products, including the iPhone 16 lineup, the Apple Watch Series 10, and updated AirPods. Some customers began camping outside the store as early as Thursday afternoon, driven by excitement for the next generation of Apple's technology. The iPhone 16, which includes the base model, the iPhone 16 Plus, and the premium iPhone 16 Pro and Pro Max versions, has garnered widespread attention for its cutting-edge features. Among the highlights is the new Camera Control button - a pressure-sensitive, haptic feedback button designed to streamline photo and video capturing - making the iPhone 16 especially appealing to photography enthusiasts. The iPhone 16 Pro models also feature thinner bezels, enhanced displays, and an improved thermal management system, all contributing to a more immersive user experience. Additionally, the 48MP Fusion camera, capable of taking spatial photos and videos, enables users to relive memories with remarkable depth through Apple's upcoming Vision Pro headset. Inside the store, excitement continued as customers eagerly tried out the new products on display. Many were seen testing the iPhone 16's camera features, feeling the smooth haptic feedback of the Camera Control button, and exploring the improved displays. The iPhone 16 Pro models feature titanium frames, making them lighter and more durable, adding to the overall appeal. Apple has a long history of attracting loyal customers on launch days, but today's crowd emphasized the ongoing consumer demand for high-tech innovation in an increasingly competitive smartphone market. Those lucky enough to secure a device left the store proudly clutching their purchases, many already sharing the moment on social media. While Berlin was buzzing with excitement, similar scenes were reported outside Apple stores worldwide, as fans in London, New York, and Tokyo also queued to get their hands on the tech giant's latest innovations.