STORY: Chinese exhibitors under spotlight at Tokyo game show
SHOOTING TIME: Sept. 26, 2024
DATELINE: Sept. 27, 2024
LENGTH: 00:02:06
LOCATION: Tokyo
CATEGORY: INDUSTRY/CULTURE

SHOTLIST:
1. various of the Tokyo Game Show 2024
2. SOUNDBITE 1 (Chinese): XUE HUI, General manager of Shanghai Lizhi Business Information Consulting Service Center
3. SOUNDBITE 2 (Chinese): MICHAEL, Art director of Phantom Blade Zero
4. SOUNDBITE 3 (English): DOST KAYAOGLU, Turkish YouTuber

STORYLINE:

Chinese game craze is gaining steam at Tokyo Game Show 2024 which kicked off Thursday, with its high quality and rich culture catching the eyes of game professionals and enthusiasts from across the world.
   
A record 985 companies and organizations from 44 countries and regions are showcasing their products and services at this year's show held at the convention center of Makuhari Messe in Chiba prefecture, east of Tokyo.
   
The event attracted 535 exhibitors from overseas, including more than 70 Chinese companies. Particularly, China's mobile gaming drew special attention, with the number of Chinese exhibitors accounting for around 80 percent of the sector.
   
"Adequate talent, solid technology and sufficient fund have guaranteed the rapid growth of the Chinese gaming industry, which boasts the world's highest revenue," said Xue Hui, general manager of Shanghai Lizhi Business Information Consulting Service Center, in charge of coordinating with Chinese exhibitors for the show.

SOUNDBITE 1 (Chinese): XUE HUI, General manager of Shanghai Lizhi Business Information Consulting Service Center
"In terms of mobile gaming, Chinese developers, publishers, and advertisers have far surpassed their Japanese counterparts in all aspects including game development, game distribution, and game promotion, as well as user acquisition."

S-GAME presented Phantom Blade Zero, an action role-playing game with hack and slash elements, which attracted more than 500 people to try out this single-player game.

SOUNDBITE 2 (Chinese): MICHAEL, Art director of Phantom Blade Zero
"Our current works are reminiscent of traditional Hong Kong martial arts films, drawing inspiration from traditional martial arts. This represents a strong cultural export, piquing their interests in understanding our country, our Chinese arts, martial arts, and the stories we portray."

Dost Kayaoglu, a Turkish YouTuber, regarded Phantom Blade Zero as an important reason for him to visit the show. 

SOUNDBITE 3 (English): DOST KAYAOGLU, Turkish YouTuber
"Actually, this is one of the whole reasons I came here. I was really excited to try Phantom Blade Zero. It's really good. The animations are fluent. Game plays are tight. The period timing is great, especially I really like that."
   
According to organizer Computer Entertainment Supplier's Association, this year there are 3,252 exhibition booths and 2,850 game titles at the show, both hitting a new record.

Xinhua News Agency correspondents reporting from Tokyo.
(XHTV)