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01:11
China a very important market: Budweiser APAC CEO
STORY: China a very important market: Budweiser APAC CEO
SHOOTING TIME: Recent footage
DATELINE: Nov. 4, 2024
LENGTH: 00:01:11
LOCATION: SHANGHAI, China
CATEGORY: ECONOMY
SHOTLIST:
1. various of Budweiser
2. SOUNDBITE 1 (English): JAN CRAPS, CEO and Co-Chair of Budweiser APAC
3. SOUNDBITE 2 (English): JAN CRAPS, CEO and Co-Chair of Budweiser APAC
4. SOUNDBITE 3 (English): JAN CRAPS, CEO and Co-Chair of Budweiser APAC
STORYLINE:
China is a very important market for Budweiser, said Jan Craps, CEO and Co-Chair of Budweiser APAC.
SOUNDBITE 1 (English): JAN CRAPS, CEO and Co-Chair of Budweiser APAC
"China is a very important market. It's actually the largest beer market in the world, so about one beer out of every four beers consumed in the world is consumed in China."
Since entering China in 1984, Budweiser has always been optimistic about the prospects of the Chinese market, said Craps, adding that the brewer has never stopped investing in China.
SOUNDBITE 2 (English): JAN CRAPS, CEO and Co-Chair of Budweiser APAC
"Today, we have 30 breweries in China, so you see the start of a very big story. We apply high tech in our supply chain, so we have 5G smart breweries. We work together to digitize the sales system as well. We already have more than 250 cities for BEES, which is our digital platform for sales."
Looking ahead, Craps said the company aims to go green.
SOUNDBITE 3 (English): JAN CRAPS, CEO and Co-Chair of Budweiser APAC
"We launched already three carbon-neutral breweries.
Now our new commitment is that we want to reach a full supply chain carbon neutrality by 2040, about 15 years from now."
Xinhua News Agency correspondents reporting from Shanghai, China.
(XHTV)
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