Switzerland - November 05, 2024 Storyline: International Olympic Committee (IOC) President Thomas Bach on Tuesday lauded China Media Group (CMG) for its outstanding coverage and technological advancements during the Beijing 2022 Winter Olympics and Paris 2024 Olympics, expressing expectations to deepen practical cooperation between the IOC and CMG. Speaking at the 2024 IOC Digital Business and Market Development Commission meeting, Bach emphasized the quality of CMG's reporting, particularly its production of the international signal for table tennis, badminton, sport climbing, and gymnastics in Paris, which generated nearly 77 billion impressions. IOC Director of Digital Engagement and Marketing, Leandro Larrosa also expressed gratitude for CMG's longstanding support of the Olympic movement, noting that the inaugural Esports Olympics will be held in Saudi Arabia next year. Larrosa emphasized the need to draw upon CMG's rich experience in digitalization, esports, and artificial intelligence for the successful presentation of related events, looking forward to continued close collaboration between both teams. The IOC meeting revolved around discussions on the progress of the IOC's digitalization strategy, esports, artificial intelligence, and trends in digital business development. In July of this year, CMG and the IOC signed a memorandum of cooperation on esports, aiming to further strengthen their deep collaboration in the esports field. Shotlist: Beijing, China - Nov 5, 2024: 1. Screens showing 2024 IOC Digital Business and Market Development Commission meeting in progress, IOC President Thomas Bach speaking; 2. Sign reading China Media Group (CMG); Lausanne, Switzerland - Nov 5, 2024: 3. SOUNDBITE (English) Thomas Bach, International Olympic Committee (IOC) President: "We are highly appreciative of the great work and commitment of CMG. The commitment CMG was showing in Beijing (2022 Beijing Winter Olympics) and in Paris (2024 Paris Olympics) is outstanding, with regard to the quantity and quality of the coverage. And then the coverage of the four sports which were allocated to you by OBS were a huge success and also showed the technological advancement of CMG in many respects. So you can be very very proud. And even in China where all the numbers are bigger than the rest of the world, seventy seven billion impressions, even for China, is a considerable number at least. So congratulations!"; FILE: Paris, France - July 2024: 4. Olympic rings; 5. Various of China Media Group (CMG)'s ultra-high-definition live broadcast vans; FILE: Paris, France - Aug 2024: 6. Various of CMG staff members working, screens; FILE: Paris, France - July 2024: 7. CMG sign, national flag of China. [Restrictions : No access Chinese mainland]