STORY: Dutch brand debuts at CIIE, eyes growth in key Chinese market
SHOOTING DATE: Nov. 8, 2024
DATELINE: Nov. 11, 2024
LENGTH: 00:01:03
LOCATION: Amsterdam
CATEGORY: ECONOMY

SHOTLIST:
1. various of Rituals
2. SOUNDBITE (English): GREGORY BRUYER, Global Chief Operating Officer of Rituals

STORYLINE:

This year marks the first time that the Dutch brand Rituals participated in the China International Import Expo (CIIE).

The company's Global Chief Operating Officer, Gregory Bruyer, stated that the Chinese market has always been a key part of Rituals' global strategy. Bruyer said that the company looks forward to further growing and expanding its brand in China.

SOUNDBITE (English): GREGORY BRUYER, Global Chief Operating Officer of Rituals 
"China has always been part of our global vision, a very critical and important market for us to grow and develop in the world. We really want to be present in China with our brand. It's vibrant, it's diverse, it's growing super fast. And we know that Chinese consumers really appreciate a brand with a lot of heritage like us coming from Amsterdam. And at the same time we're offering a very strong quality. We remain very optimistic about the Chinese market. We opened our first store last year and we are still planning to expand many more stores over the next few years. And we are extremely committed to growing in that region, investing in that region and making sure that our products are relevant to our Chinese customers."

Xinhua News Agency correspondents reporting from Amsterdam.
(XHTV)