A British motorist was reportedly beaten by a Thai local with a metal baton over a road rage incident in Pattaya, Thailand.

James Edward William Nurse, 55, from Shrewsbury, fought with Thai driver Arthit, 35, after a 'minor collision' at the Soi Lengkee intersection on November 9 morning.

The pair reportedly had a row over who was at fault, with neither side accepting responsibility. As tempers flared, Arthit was said to have followed James in front of the LK Metro Hotel, where he allegedly battered the Brit with the metal weapon.

Rescue volunteers received a report at 8:44 am local time after the alleged assault left James with deep cuts on his left arm and the back of his head. Arthit was still at the scene nursing minor injuries.

Footage shows James being treated by medics as he recounted his version of events.

He said: 'I tried to turn from Soi Buakhao into Soi Diana. As I turned left, the taxi driver comes from Soi Lengkee, comes across, and hits me. There was no damage to my motorbike and no damage to his taxi. He followed me in here and he attacked me with the baton.'

Police said James had been riding a Honda Scoopy motorcycle with a Thai woman on the backseat, while Arthit had been driving a Mitsubishi Attrage sedan.

There were reportedly no CCTV cameras that captured the accident.

Police Major Ittikorn Saikratok of Pattaya City Police Station said: 'Both sides have negotiated and withdrawn their complaints. They did not have to pay for any damage because both vehicles were insured. The row happened because the foreign man was drunk and could not communicate properly, causing anger between them.'

Former fishing village Pattaya became popular with American troops on ‘rest and relaxation' breaks in the 1960s when Thailand provided military bases to the U.S. for their onslaught in Vietnam.

But in the ensuing years, locals flocked to the area to cash in on the demand for sex from foreigners and the coastal resort into the world's biggest adult destination.

Embarrassed officials have made some progress in gentrifying the region - it has multinational hotel chains and music festivals - but a ravenous nightlife industry fueled by drink continues to blight its reputation and safety.