STORY: Spanish firm embraces Chinese game developer's growth in Europe
SHOOTING TIME: Dec. 3, 2024
DATELINE: Dec. 4, 2024
LENGTH: 00:01:21
LOCATION: BARCELONA, Spain
CATEGORY: ENTERTAINMENT/MARKET

SHOTLIST:
1. SOUNDBITE 1 (Spanish): CARLOS SHUI, CEO of Xron Software (00:00 - 00:19)
2. SOUNDBITE 2 (Spanish): CARLOS SHUI, CEO of Xron Software (00:19 - 00:47)
3. SOUNDBITE 3 (Spanish): CARLOS SHUI, CEO of Xron Software (00:47 - 01:02)
3. SOUNDBITE 4 (Spanish): CARLOS SHUI, CEO of Xron Software (01:02 - 01:21)

STORYLINE:

Xron Software, a Barcelona-based gaming company, has welcomed the recent decision by China's leading mobile game developer, Lilith Games, to establish its first European base through an investment in Xron.

The partnership is expected to provide mutual benefits, Carlos Shui, CEO of Xron Software, said in an interview with Xinhua on Tuesday.

SOUNDBITE 1 (Spanish): CARLOS SHUI, CEO of Xron Software
"This partnership will allow us to access Lilith's vast expertise and resources while helping Lilith strengthen its presence abroad, which is beneficial for them as a company."

Lilith Games, known for its creative integration of Chinese historical and fictional characters into its products, has already achieved global success with games like Rise of Kingdoms. 

Shui noted that the recent popularity of Chinese games, such as Black Myth: Wukong, inspired by the Monkey King legend, demonstrates a growing appetite for quality gaming experiences and new market opportunities.

SOUNDBITE 2 (Spanish): CARLOS SHUI, CEO of Xron Software
"Chinese companies have had a strong presence in the global market. For example, Tencent and Lilith have made games that have left their mark. I think that Wukong's success will encourage studios to make higher quality games and break into the market more strongly."

Before this partnership deal, Lilith's only presence outside Asia was in Los Angeles, where it has its own publishing and international promotion team. 

The investment in Xron marks a significant step in its European strategy, with plans to develop PC and multiplatform games in Barcelona.

SOUNDBITE 3 (Spanish): CARLOS SHUI, CEO of Xron Software
"Barcelona is a good place for video games because we have very good universities and we have a lot of talent, and that is reflected in some of the very good games that have been produced here."

The collaboration is already bearing fruit. Xron is set to complete development on Ars Notoria, a fantasy survival-action role-playing game, with support from Lilith's resources and promotional efforts.

SOUNDBITE 4 (Spanish): CARLOS SHUI, CEO of Xron Software
"We hope this will be a long-term collaboration. Not just for this game, but for future projects as well. Our goal is to combine resources from both teams to create high-quality games that resonate globally."

Founded in 2013 in Shanghai, Lilith Games has grown into a global player with studios in Beijing and Shenzhen, as well as subsidiaries in Seoul, Singapore, Tokyo, and Los Angeles. The company is renowned for its hit mobile games, including AFK Arena and the real-time strategy game Rise of Kingdoms.

Xinhua News Agency correspondents reporting from Barcelona, Spain.
(XHTV)