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Japan: Beauty service industry for elderly booming in Japan
Osaka, Japan - Recent Integrated services tailored to the elderly, including care, rehabilitation training and beauty, are booming in Japan as they adapt their services to the demands of Japan's rapidly aging society. At a nursing home in Osaka, the elderly can engage in activities such as physical exercise, massage, handicrafts, and beauty care services. With nursing and beauty care emerging as a new sector in the silver economy, the research and sales of beauty products for the elderly develop rapidly in the country. Skincare products that are gentle on the skin, elderly-friendly cosmetics, and manicure tools have been designed for the elderly. The increasing demand in the nursing and beauty care market has also boosted the market for human resources training and development. Statistics show that the nursing and beauty market in Japan has surpassed 73.7 billion yen (about 480 million U.S. dollars). Shotlist: Osaka, Japan - Recent: 1. Various of vehicle carrying elderly arriving at nursing home; 2. Various of elderly people using oximeter, doing exercise, getting massage; Tokyo, Japan - Recent 3. Various of exterior of nursing and beauty school, sign reading "Tokyo Beauty and Care Academy"; 4. Various of people in school; 5. SOUNDBITE (Japanese) Nishioka Azusa, student, nursing and beauty school: "I currently work as a pharmacist and am considering working as a nursing and beauty consultant alongside my pharmaceutical job. In the future, I hope to provide nursing and beauty services in nursing homes or in the homes of the elderly."; 6. Various of cosmetics products; 7. SOUNDBITE (Japanese) Yamagiwa So, owner, nursing and beauty school (ending with shots 8-9): "By the year of 2025, one out of every five people in Japan will be over 75 years old. A considerable number of these people have had habits since a young age, visiting beauty salons and manicure salons. Many people enjoy beauty care services. Therefore, the future for the nursing and beauty market is quite promising."; 8. Various of cosmetics products; Osaka, Japan - Recent 9. Various of elderly people doing exercise. [Restriction - No access Chinese mainland]
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