STORY: Uygur woman eyes opportunities brought by e-commerce
SHOOTING TIME: Recent footage
DATELINE: Dec. 24, 2024
LENGTH: 00:01:27
LOCATION: URUMQI, China
CATEGORY: SOCIETY

SHOTLIST:
1. various of Yuli County
2. SOUNDBITE 1 (Chinese): DILHUMAR AHMAT, Online shop owner
3. SOUNDBITE 2 (Chinese): DILHUMAR AHMAT, Online shop owner
4. SOUNDBITE 3 (Chinese): DILHUMAR AHMAT, Online shop owner
5. various of naan

STORYLINE:

SOUNDBITE 1 (Chinese): DILHUMAR AHMAT, Online shop owner
"My name is Dilhumar Ahmat, and I am from Dunkuitan Village, Yuli County.
My original intention for returning home was that I wanted people across the country to see Yuli's specialties, beautiful landscapes, and delicious food."

In 2020, Dilhumar returned to Yuli after graduation and dedicated herself to promoting her hometown via online platforms.

Dilhumar's career started with the small milk naan, a Yuli specialty. Naan is a type of leavened flatbread and a staple of people in Xinjiang.

SOUNDBITE 2 (Chinese): DILHUMAR AHMAT, Online shop owner
"We mainly film the process of making small milk naan, edit the videos ourselves, and then post them on Douyin and WeChat Moments, so more people know about Yuli's small milk naan."

In 2023, she attended e-commerce training offered for free by the local government to gain more professional skills. 

SOUNDBITE 3 (Chinese): DILHUMAR AHMAT, Online shop owner
"Through e-commerce platforms, we've met friends from all over the country. They love our food, the beautiful scenery, and the culture. In the future, I plan to expand the store and diversify the products, so that more people can recognize the specialties of my hometown."

Now, Dilhumar's e-commerce business has expanded to include over 100 kinds of products sold nationwide.

Xinhua News Agency correspondents reporting from Urumqi, China.
(XHTV)