This is the intense moment shoppers went wild over free cakes in China.

Locals swarmed the Huayan Supermarket for a 10ft (3m) long dessert in Inner Mongolia on December 8.

Footage shows children and adults grabbing handfuls of the cake and putting them into plastic bags.

Others were seen pushing participants aside just to get their share of the sweet treats.

Mei Yi, who captured the video, said: 'There were so many people that in under two minutes, all the cake was gone.

'I feel bad for the children participating as well because they might get hurt. Their parents should not have let them join the event because it was dangerous.'

The event raised concerns among other locals due to the unhygienic behaviour of the attendees, with many believing the cake was no longer safe to eat after being touched by so many people.