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US: Giant Pandas Steal the Show in Award-Winning Rose Parade Float
San Diego, United States - January 02, 2025 The San Diego Zoo Wildlife Alliance wowed spectators at the 136th Rose Parade® with a dazzling float titled “Friendship Across the Earth.” The entry, celebrating the historic arrival of giant pandas, earned the Sweepstakes Trophy for its breathtaking design and floral artistry. The intricate float featured vivid depictions of Yun Chuan and Xin Bao, red pandas, and a Malayan tiger, surrounded by lush bamboo and vibrant landscapes. Drawing cheers from the crowd, the float's dynamic presentation highlighted the Alliance’s dedication to conservation and global partnerships. This award marks the second consecutive win for the San Diego Zoo Wildlife Alliance, following last year’s triumph with its 107th-anniversary float.
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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