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California Wildfires 2025: Eaton Fire
Destruction on Lake Ave north of Altadena Ave, where no water is available except what is brought in by fire debt water tenders. The Eaton Fire is an active wildfire burning in the Altadena area of Los Angeles County in Southern California. It began in the evening on January 7, 2025, in Eaton Canyon in the San Gabriel Mountains, and has spread to over 10,000 acres, one of several fires being driven by an extremely powerful Santa Ana wind event.
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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