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01:24
Asian Winter Games unlocks new growth opportunities for ice and snow industry in NE China
STORY: Asian Winter Games unlocks new growth opportunities for ice and snow industry in NE China
SHOOTING TIME: Recent footage
DATELINE: Feb. 18, 2025
LENGTH: 00:01:24
LOCATION: HARBIN, China
CATEGORY: SPORTS/ECONOMY
SHOTLIST:
1. various of Harbin Yabuli Ski Resort
2. SOUNDBITE 1 (English): LYU SHENGDONG, Chairman of Harbin Yabuli Tourism Investment Group
3. various of Harbin Ice-Snow World
4. SOUNDBITE 2 (English): SUN ZEMIN, Deputy director of the marketing department at Harbin Ice-Snow World Park Co., Ltd.
5. various of 9th Asian Winter Games licensed merchandise
6. SOUNDBITE 3 (Chinese): ZHAO QICHAO, Manufacturer of 9th Asian Winter Games licensed merchandise
7. SOUNDBITE 4 (English): LI XIANGDONG, General manager of a sports equipment company in Harbin
STORYLINE:
The recently concluded 9th Asian Winter Games has given a significant boost to the ice and snow industry in northeast China, unlocking fresh opportunities for winter sports and tourism in the region.
Yabuli Ski Resort, the venue for ski mountaineering at the Harbin Asian Winter Games, experienced an unprecedented surge in popularity.
During the 8-day Spring Festival holiday, the resort welcomed 173,900 visitors, marking a 41.9% increase compared to the same period last year.
SOUNDBITE 1 (English): LYU SHENGDONG, Chairman of Harbin Yabuli Tourism Investment Group
"Our group's six hotels have provided support for the three villages (Athletes' Village, Media Village, and Technical Officials' Village) during the Asian Winter Games. In our next steps, we will introduce a model combining cultural tourism, hotels, sports (skiing), and health preservation, attracting skiing enthusiasts from around the world to Yabuli to share the legacy brought by the Asian Winter Games."
The city's landmark Harbin Ice-Snow World, which is the world's largest ice-and-snow theme park, has set a new attendance record.
SOUNDBITE 2 (English): SUN ZEMIN, Deputy director of the marketing department at Harbin Ice-Snow World Park Co., Ltd.
"This year, the number of foreign visitors to the park this year is the highest ever, which is closely related to the hosting of the Asian Winter Games. The park has welcomed over 3 million visits (as of Jan. 12), setting a new record."
The successful hosting of the Asian Winter Games has significantly strengthened the confidence of industry professionals, who are now optimistic about even greater growth and development in the years ahead.
SOUNDBITE 3 (Chinese): ZHAO QICHAO, Manufacturer of 9th Asian Winter Games licensed merchandise
"The Asian Winter Games is not just a major sporting event, I believe, it is also an opportunity to promote the development of Harbin's cultural and tourism industries. After hosting this grand event, Harbin can offer more tourism products and improve its tourism services."
SOUNDBITE 4 (English): LI XIANGDONG, General manager of a sports equipment company in Harbin
"The booming ice and snow economy has given us more confidence and broader prospects for future development."
Xinhua News Agency correspondents reporting from Harbin, China.
(XHTV)
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