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Chinese streamer has racks of phones pumping her wares onto different platforms

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A Chinese streamer had racks of phones pumping her fashion wares onto different platforms.

Footage shows hundreds of gadgets directed towards the woman selling online shopping items in China.

The seller can be seen talking in front of the cameras while holding a blouse, demonstrating how to wear it.

Her colleagues behind the scenes also recorded her during the live streaming.

China has a vast live-streaming and e-commerce market driven by its tech-savvy population, strong mobile internet penetration, and the integration of shopping with entertainment on platforms like Taobao Live and Douyin.

The country's live-streaming e-commerce market has experienced remarkable growth, with its gross merchandise value (GMV) reaching nearly 5 trillion yuan (547 billion GBP) in 2023, up from 420 billion yuan (45.8 billion GBP) in 2019. Projections indicate this figure could surge to approximately 8.16 trillion yuan (892.4 billion GBP) by 2026.

It has left business giants such as Amazon and Google scrambling to compete with the strength of live streaming selling. Market analysts even believe that ByteDance could rival Amazon for online shopping in the United States in the coming years.

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