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Man lights cigarette on molten lava from Erta Ale volcano in Afar, Ethiopia
On December 25, 2024, in Afar, Ethiopia, @jebena_tours_ethiopia shared a video of a man lighting a cigarette on molten lava from the Erta Ale volcano. In the video, the man approaches the molten lava on the ground from the nearby volcano and, after a few attempts, successfully lights his cigarette using it.
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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