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01:25
UK: Chinese television productions eye global market at London event
London, UK - Recent Chinese television productions, presented at the inaugural MIP London TV festival, have showcased Chinese culture while targeting the global market. The London event, scheduled from Feb 23 to 27, has brought together producers, distributors, buyers and commissioners from the global television sector. Led by China's State Council Information Office and the National Radio and Television Administration (NRTA), the "China Joint Exhibition Stand" at the London event has been organized by Jiangsu Radio and Television International Communication Co., Ltd. At the "Seeing China" forum on Tuesday, also part of the "China Joint Exhibition Stand", industry insiders from internationally renowned film and television production companies gathered to discuss emerging trends and opportunities for collaboration in documentaries, children's programs and TV dramas. At the China Pavilion in the main exhibition area by the River Thames, over a dozen Chinese exhibitors showcased nearly 100 television productions, highlighting the richness of Chinese culture and demonstrating the creative achievements and market potential of China's television industry. The pavilion has drawn more than 300 industry professionals each day, with strong interest from international buyers in the productions on show. Since its establishment in 2004, the "China Joint Exhibition Stand" has grown bigger and more influential, bringing together Chinese film and television institutions and enterprises to participate in more than ten international film and television festivals and exhibitions. Shotlist: London, UK - Recent: 1. London Eye, River Thames; 2. Entrance to MIP London TV festival venue; London, UK - Feb 25, 2025 3. Various of "Seeing China" forum in progress; guests speaking; attendees; London, UK - Recent 4. Various of posters for Chinese TV shows, visitors at China Pavilion in exhibition area of MIP London; 5. SOUNDBITE (English) Richard Bradley, Chief Creative Officer, Lion Television (ending with shots 6-7): "I really enjoy my collaborations with China, telling stories about China for the wider world. I think the richness of the stories there are to tell, and the energy that comes from the Chinese production community that we work with. We've had a marvelous experience telling a whole range of different stories."; 6. Sign reading "Welcome to MIP London"; 7. Entrance of MIP London event venue, pedestrians. [Restriction - No access Chinese mainland]
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