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A man makes movements with his head facing the sea and under the sun on a clear morning in late February on the pier at Lido di Ostia in Rome.

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27/02/2025 - Rome, Italy. A man makes movements with his head facing the sea and under the sun on a clear morning in late February on the pier at Lido di Ostia.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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