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Meetings Africa 2025 held in South Africa

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STORY: Meetings Africa 2025 held in South Africa
SHOOTING TIME: Feb. 26, 2025
DATELINE: March. 1, 2025
LENGTH: 00:03:05
LOCATION: JOHANNESBURG, South Africa
CATEGORY: ECONOMY

SHOTLIST:
1. various of the location of the opening
2. various of a guest visiting the stands
3. various of guests announcing the beginning of the show
4. various of performances
5. various of the opening speech
6. various of participants listening
7. various of participants visiting the stands
8. various of an advertising board
9. various of participants visiting the stands

STORYLINE:

The Meetings Africa 2025 trade show, held on Tuesday and Wednesday, provided critical opportunities for networking, business development, and showcased Africa's growing business potential.

On the opening day, South Africa's Minister of Tourism, Patricia de Lille, delivered a keynote address, emphasizing the rising importance of South Africa and the broader African continent in the global business events industry.

The event featured over 400 exhibitors from across Africa and beyond, highlighting the continent's diverse and dynamic business capabilities.

As part of its strategic initiatives, South Africa's Department of Tourism is focusing on key areas such as improving visa regulations, destination marketing, safety and security, product development, and expanding domestic and international aviation routes. Additionally, the government is investing in tourism infrastructure and services, with a strong emphasis on job creation.

South Africa has secured 53 international business events to be hosted between 2024 and 2029.

Xinhua News Agency correspondents reporting from Johannesburg, South Africa.
(XHTV)

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