Storyline: Asia's business aviation sector is rapidly expanding, driven by a rising population of ultra-high-net-worth individuals and increased corporate demand for private and flexible air connectivity across the region. This increasing demand is expected to unlock significant opportunities for growth and innovation. At the inaugural Business Aviation Asia Forum and Expo in Singapore, industry leaders gathered to discuss the sector's potential and evolving trends. Paul Desgrosseilliers, general manager of ExecuJet Haite, who has spent two decades in China's business aviation industry, shared his insights on the market over the years. In recent years, Southeast Asia has become the growth hub. The latest report shows the region has 273 business jets in total. Countries like Vietnam, which didn't have any aircraft in 2020, now have nine business jets. Singapore has a fleet size of 83 after a net increase of 11 in 2024. This cross-border expansion is reflected in the numbers: flights between China and Vietnam saw a 30-percent year-on-year increase in 2023-2024, with flights to Indonesia growing by 25 percent. To meet the rising demand, innovative solutions are emerging. Amber Aviation launched its fractional lease program in April 2022 in China and is now expanding into Southeast Asia. Despite the progress, industry insiders note that Asia's business aviation sector is still catching up. The Asia-Pacific region had around 1,200 business jets by the end of 2022, compared with the United States' fleet of 15,000 to 20,000 jets. Shotlist: Singapore - March 3-6, 2025: 1. Exhibitors posing for group photo; 2. Various of Paul Desgrosseilliers, general manager of ExecuJet Haite, talking to reporter; 3. SOUNDBITE (English) Paul Desgrosseilliers, general manager, ExecuJet Haite (starting with shot 2): "It's all about where the investment opportunities are at any given time, you know, GDP being highly correlated to where the business aviation is growing. Where there's high levels of growth, there's usually high levels of growth in our industry as well." 4. Desgrosseilliers talking to client; 5. Guests, visitors at forum; 6. Various of business jet, visitors; 7. Various of exhibitors, visitors at expo; 8. SOUNDBITE (English) Paul Desgrosseilliers, general manager, ExecuJet Haite (starting with shot 7): "Some of this is a Chinese story. Some of it is Chinese companies expanding their reach. They're investing in Indonesia, investing in Malaysia, and investing in Thailand, you know, and they have to utilize business aviation to get to these sites, but eventually, the aircraft are coming back into China. You know, the home headquarters is more likely than not in Beijing or in Shenzhen. So the traffic, you know, is flowing all over the region." 9. Various of business jet, visitors; 10. SOUNDBITE (English) Jeff Chiang, director, sales and business development, Amber Aviation (starting with shot 9): "We started doing the fractional lease program out of China in 2022, April. That was our kind of the when we launched the fractional lease program, and now we're trying to grow beyond China and go into Southeast Asia to capture more of this market." 11. Business jet; 12. Various of exhibitors, visitors. [Restrictions : No access Chinese mainland]