This is the amusing moment a playful assistant entertained tourists at a Jellycat shop in New York.

The energetic employee, wearing an apron, 'cooked' a burger plushie for a young customer at FAO Schwarz in Rockefeller Centre on March 7.

Footage shows the soft toy in the skillet being flipped over. She then asked the girl to move the fluffy stuffed toy using a spatula, engaging in a fun interaction.

In another clip, the same worker was seen flipping a pancake toy in the air and even asked another customer to do the same.

The plushies are being sold for 32 GBP to 45 GBP, varying from a burger, slice of pizza, pancake, hot dog, bagel, ramen, sandwich, baguette, and croissant.

FAO Schwarz, New York City's most iconic toy store, announced the first-ever Jellycat Diner experience in partnership with Jellycat London, designers of high-quality, fan-obsessed plush toys, on September 23, 2023.

David Niggli, Chief Merchandising Officer at FAO Schwarz, said: 'We are more than just a toy store—we inspire awe and wonder with one-of-a-kind experiences. And now we're bringing the classic New York City diner to our store, inviting guests to literally play with their food at the Jellycat Diner.'

Jellycat, one of the most popular soft toy brands based in the UK, collaborated with Romomo founder Zhang Bo to open the amusing toy diner in Shaanxi during an expo, selling Roujiamo, a popular street food burger in China.