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Ice Cube shares how he measures a film's success
While the Hollywood industry typically measures a film's success by its box office takings, the rapper/actor cares more about giving audiences a good time in the cinema. Explaining the best part of bringing back his Friday franchise, Cube told The Hollywood Reporter, "Hearing people laugh in the theatre. Hearing how much people enjoy it. Having quotable lines that they take to their regular life, like 'Bye Felicia,' or something like that.” “That's when a movie is great to me. It's not how much money you make.”
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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