As the 78th Cannes International Film Festival unfolds in France, the China Film Pavilion is spotlighting the country's expanding global influence and the vibrant pulse of its film industry. Organized by the China Film Co-Production Corporation under the guidance of the National Film Administration, it showcases China's growing role in global cinema through promotional events, business exchanges, and cross-cultural collaborations. This year's China Film Pavilion brought together key representatives from the country's film sector, engaging in business negotiations, thematic promotions, and film screenings. These efforts highlight the vibrancy and openness of Chinese cinema, drawing high praise from international peers. Beyond film screenings, the China Film Co-Production Corporation held a special showcase of major upcoming titles. These events highlighted the synergy between cinema and cultural sectors like tourism and cuisine, offering attendees a rich, immersive taste of Chinese culture. The 78th Cannes International Film Festival runs from May 13 till 24. Shotlist: Cannes, France - Recent: 1. Various of China film pavilion, visitors; 2. SOUNDBITE (English) Casper Nadaud, CEO, Piece Of Magic Entertainment (partially overlaid with shots 3-5): "I think it's incredible what has happened the last couple years for Chinese films. Well, what I find interesting is how mythology is such an important topic within the films that I have seen, 'Nezha 2' is an example of that, from a sort of a more modern, contemporary perspective. But also the 'Creation of the Gods', for example, I find very impressive. Whereby, it is clear that mythology is important in that there's a real enthusiasm to tell those stories. Obviously these are two global phenomenon, which is very impressive and it also shows that it has not only touched the Chinese diaspora in Europe, for example, or around the world, but it has found a much wider audience."; [SHOTS OVERLAYING SOUNDBITE] 3. Nadaud, others; 4. Various of posters, clips of Chinese films; 5. Visitors; [SHOTS OVERLAYING SOUNDBITE] 6. Poster reading "China Film Consumption Year, China Travel with Chinese Films"; 7. Various of China film pavilion, visitors; 8. SOUNDBITE (English) Johannes Busse, head, International Sales, Sola Media (Germany) (partially overlaid with shot 9/ending with shot 10): "I think exchange and collaboration is always a very good way to move forward. Generally co-production is always good, maybe it's also possible in the future to have some exchange that some European and German filmmakers can see how Chinese filmmakers make their movies in China. They could come to Germany and see how we are doing movies here and you can learn from each other."; [SHOT OVERLAYING SOUNDBITE] 9. Exhibition booths, visitors; [SHOT OVERLAYING SOUNDBITE] 10. Various of China film pavilion, visitors. [Restriction - No access Chinese mainland]