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Côte d'Ivoire: African radio leaders discuss strategic transformation in Abidjan

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African radio leaders gathered at the 16th General Assembly of the African Union of Broadcasting (AUB) in Abidjan, the economic capital of Cote d'Ivoire, on Thursday and Friday, to reflect on the strategic transformation of radio stations in the new era aimed at enhancing technological innovation, financial resilience and content sovereignty. At the opening ceremony, President of the Executive Council of AUB Cleophas Barore advocated for a fundamental rethink of African media strategies. He noted the importance of narratives rooted in African cultural realities and urged rethinking the economic models of African media amid the funding crisis and the technology-led disruption in the sector's operation. Ivorian Minister of Communication Amadou Coulibaly also urged broadcasters to integrate with new media, namely "new communication and broadcasting channels that are social media, streaming, podcasts," while "innovating and enhancing local content" to embody their historical, cultural, tourist, and socio-economic values. Nearly 100 media executives from over 50 African countries attended the event. China Media Group (CMG) participated for the second consecutive year as an international member. During the assembly, CMG and the AUB jointly held the "Our African Partners" media exchange event for 2025. CMG also exhibited its top technological innovation achievements. CMG's African Bureau showcased the latest AI technology platform, "CMG Media GPT 2.0", to media partners from various African countries. It gave demonstrations of imagery and video generation, AI anchor, smart analysis of sports and other innovative functions of the platform. During the conference, CMG's report on the great wildlife migration in East Africa received a special excellence award for cultural exchange and technological innovation from the AUB. The report is the first to apply technologies such as 5G, AI and 8K to the production of large-scale outdoor live broadcasts. It was simultaneously streamed on multiple platforms both domestically and internationally, garnering over 55 million views. Shotlist: Abidjan, Cote d'Ivoire - June 19-20, 2025: 1. Various of posters of 16th General Assembly of African Union of Broadcasting (AUB), China Media Group (CMG); 2. Various of meeting in progress, attendees; 3. SOUNDBITE (French) Robert Beugre Mambe, Prime Minister, Cote d'Ivoire: "But it's excellent. The images are very beautiful, there's depth, there's animation, and we must take care of the quality of the message that is transmitted through these images. And we want to encourage the designers of this technology that allows us to be ahead of technological development in media. Anyway, bravo to the Chinese people."; 4. Various of attendees; 5. TV set playing CMG report on wildlife migration in East Africa; 6. Posters of CMG. [Restriction - No access Chinese mainland]

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