Appears in Newsflare picks
00:14

Giant sign at top of Milan skyscraper partially collapses

Content Partner Cover Image
Content Partner Profile Image
Uploaded by a Newsflare content partner

Buy video

A massive Generali sign atop the Hadid Tower in Milan CityLife partially collapsed.

Early Monday morning (June 30), the huge red sign partially collapsed leaving tonnes of steel hanging about 170 metres above the ground.

A video filmed by Annarita Briganti shows the 15-metre-high sign detached from its supporting structure and sagged onto the rooftop terrace of the CityLife business tower.

Emergency services quickly secured the sign to prevent further collapse.

No injuries were reported.

Generali is the largest insurance company in Italy.

Categories

Tags

From the blog

Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

View post
Content Partner Cover Image
Content Partner Profile Image
Uploaded by a Newsflare content partner

Buy video