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Vehicles make a splash as they are driven through surface water during heavy rain in London with weather warnings for rain and thunderstorms in place

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Vehicles make a splash as they are driven through surface water near London Bridge in the capital. Yellow and amber weather warnings are in place across the United Kingdom with heavy rain and thunderstorms forecast for London and the South East

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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