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France: US tariffs raise pressure on French luxury brands

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SHOTLIST: PARIS, FRANCE (AUG. 5, 2025) (ANADOLU - ACCESS ALL) 1. WIDE SHOT OF ARC DE TRIOMPHE / CROWD OF PEOPLE AT CHAMPS-ÉLYSÉES 2. PEOPLE TAKING SELFIES WITH ARC DE TRIOMPHE (TWO SHOTS) 3. FAMILY IN CROWD AT CHAMPS-ELYSEES 4. MAN TAKING PHOTO OF ARC DE TRIOMPHE 5. CROWD OF PEOPLE WALKING 6. VARIOUS OF LOUIS VUITTON BUILDING, PEOPLE WAITING IN QUEUE 7. VARIOUS OF PEOPLE CARRYING LOUIS VUITTON BAG 8. VARIOUS OF LOUIS VUITTON BUILDING 9. VARIOUS OF DIOR BUILDINGS, PEOPLE WAITING IN QUEUE AND SHOPPING 10. WIDE SHOT OF ARC DE TRIOMPHEPARIS, FRANCE - AUG. 5, 2025: French luxury giants such as Louis Vuitton and Dior came under growing pressure in the U.S. market on Tuesday, Aug. 5, as new tariffs on imported goods took effect. The latest round of U.S. trade measures includes a 15% tariff hike on luxury imports, significantly increasing the cost of high-end fashion items for American consumers. The US and the EU on July 27 reached a trade deal with 15% tariffs, ending months-long uncertainty, US President Donald Trump announced following a meeting with European Commission President Ursula von der Leyen in Scotland. Earlier, Washington had threatened a tariff rate of 30%. As part of the deal, the EU will invest $600 billion in the US, and purchase $750 billion in US energy and military equipment.

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