A chip shop has launched a battered and deep-fried version of the viral M&S strawberry and cream sandwich.

Hook and Catch put their own twist on the Marks & Spencer Red Diamond Strawberry and Creme sandwich after seeing the treat fly off the shelves earlier this summer.

In a video posted to TikTok, they showed staff dipping the strawberry and cream filled sandwich into batter, before deep-frying it, slicing it in half, and serving with strawberry sauce.

A staff member from the chip shop in Bearsden in Scotland said: "We love putting a playful Scottish chippy twist on things people already recognise. "

"When the M&S strawberries buzz kicked off, we thought: why not try them hot, crispy, and a bit cheeky? "

"The strawberry sandwich was our way of leaning into summer with something fun, surprising, and very ‘Hook and Catch.'"

The clip attracted thousands of views - with commenters describing the treat as a "crazy creation."

Staff at Hook and Catch say they've already had multiple people come in to try the sandwich - and say they love seeing the reactions.

"The reaction's been brilliant—lots of curious first-timers, plenty of ‘no way… okay, maybe!' moments, and a fair few instant converts," said a representative. "

"It's been a proper conversation-starter in the shop and online, and we've had people coming in just to try it and film their first bite."

"We've always had fun with desserts—our famous Glaswegian doughnut has been a customer favourite for ages. It's our tongue-in-cheek take on the American-style deep-fried doughnut, but done the Glasgow way. "

"Between that and the strawberry sandwich, we love seeing people's reactions when they try something they never expected from a chippy."